Case Study: Kettle & Fire achieves immediate backlog relief during a volume surge with Simplr

Kettle & Fire Gets Immediate Backlog Relief During Volume Surge

Kettle & Fire, a bone broth brand, faced a surge in demand during the early COVID-19 stay-at-home period, including a 45% increase in web traffic and a growing backlog of customer emails. To help manage the spike in support volume, the company turned to Simplr for immediate customer service assistance.

Simplr used its distributed network of work-from-home Specialists and machine learning to begin responding to Kettle & Fire’s customer emails within days. The support helped Kettle & Fire quickly relieve its backlog, scale during the volume surge, and maintain its reputation for excellent customer service.

Kettle & Fire

Christopher Curry

Head of Customer Support