Case Study: BootayBag boosts customer satisfaction with Simplr

BootayBag - Customer Case Study

BootayBag, a women's underwear subscription service, faced a significant challenge in managing unpredictable, cyclical surges in customer service inquiries. These influxes at certain points in each month made it difficult for their small internal team to staff effectively and maintain consistent response times. They turned to the vendor Simplr to augment their customer support capabilities.

Simplr implemented its flexible customer service solution, utilizing a network of U.S.-based specialists. Powered by an AI analysis of past tickets, the team was able to quickly adopt the brand's voice and begin handling inquiries, getting up and running within 24 hours. The results for BootayBag were substantial: customer satisfaction soared from 73% to 95%, first response time for emails decreased by 70%, and Simplr now handles 80% of all tickets, freeing the internal team to focus on company growth.

BootayBag

Elly Gheno

Founder