Case Study: Betabrand Handles Increased Customer Volume with Simplr

Betabrand Handles Increased Customer Volume with Simplr

Betabrand, the collaborative fashion platform, saw customer service volume grow as the company expanded and struggled to maintain its target first response time. The team also wanted to preserve its fun, lighthearted brand voice in support interactions, which made them cautious about adopting AI-powered customer service tools from Simplr.

Simplr stepped in with AI-powered support combined with on-demand human talent, handling over half of Betabrand’s tickets and delivering responses that matched the brand’s tone. The result was an immediate drop in first response time within 24 hours, a streamlined daily workflow for the support team, and a strong enough fit that Betabrand planned for another holiday season with Simplr.

Betabrand

Jim Wilson

Chief Operating Officer