Case Study: Gainsight achieves #1 AI search visibility and stronger organic growth with SimpleTiger

Gainsight boosts direct traffic 231% with SimpleTiger

The customer success software company Gainsight faced challenges with eroding organic search visibility, unmeasured AI search presence, and distributed content production amidst increasing competitive pressure. They engaged the vendor SimpleTiger for a unified SEO and GEO (Generative Engine Optimization) program to address these issues.

SimpleTiger implemented a holistic strategy to defend Gainsight's traditional organic search dominance while building a measurable AI search moat across major LLMs. The results included Gainsight achieving the #1 position in AI search among competitors, a 231% growth in direct traffic, a 96% increase in top-3 keyword rankings year-over-year, and a 67% increase in demo requests, with AI-referred visitors converting at nearly 50%.

Gainsight