Case Study: Zwilling conquers local markets with Similarweb

Zwilling speeds local market analysis with Similarweb

Zwilling, a major manufacturer of kitchen knives, faced the challenge of supporting its global and local marketing teams with specific market insights. Their central team in Germany needed to understand diverse local markets to act as effective consultants, while local teams lacked the resources to conduct this analysis themselves. To address this, they turned to the market intelligence platform from Similarweb.

Using Similarweb, Zwilling's team performed deep dives into local markets, benchmarking against competitors and analyzing trends. The solution involved examining competitors' advertising, paid search strategies, and content marketing to identify opportunities. This granular data enabled Zwilling to make informed local-level decisions, uncovering new traffic and revenue opportunities by discovering effective keywords, content types, and even new partnership channels. Similarweb provided the efficient, detailed analysis needed to conquer local markets.

Zwilling