Case Study: Wiideman Consulting Group achieves 167% and 70% YOY revenue growth with Similarweb

Wiideman Consulting Group drives 167% revenue growth with Similarweb

Wiideman Consulting Group, an SEO consultancy for multi-location brands, faced the challenge of rapidly pivoting its clients Applebee's and IHOP from a dine-in model to a takeout and delivery service during the COVID-19 pandemic. To adapt to these industry changes, they utilized the market intelligence and competitive insights from Similarweb.

Using Similarweb, Wiideman identified new keyword opportunities and traffic sources to reposition the brands. This strategy led to a significant increase in organic traffic and revenue. Applebee's saw a 167% year-over-year revenue increase, while IHOP experienced a 70% year-over-year revenue growth, demonstrating the measurable impact of the solution provided by Similarweb.

Wiideman Consulting Group