Case Study: Anything is Possible achieves 817% increase in conversion rate for the Institute of Cancer Research with Similarweb

When media agencies develop unique campaigns with Similarweb, Anything is Possible

Anything is Possible, a UK-based media agency, partnered with the Institute of Cancer Research (ICR) in 2020 when charities outside the pandemic response faced a steep drop in donations. The challenge was to keep ICR’s research front-of-mind and find new digital audiences likely to engage and donate despite tightened funding and shifting online behavior.

Using Similarweb insights, Anything is Possible identified the most effective channels and referral sources for ICR’s competitors—notably premium publishers like The Guardian—and built a media mix around those findings. By running high-attention display ads via The Ozone Project on targeted guardian.com pages, the campaign boosted conversion rates by 817% compared to the previous campaign.

Anything is Possible

Sam Fenton-Elstone

Co-Founder