Case Study: MenschDanke achieves faster market response and avoids 3 bad acquisitions with SimilarWeb

Tracking competitors’ ongoing activities to remain market leaders

Menschdanke.de is a coupon and deals platform that drives traffic and ROI for advertisers and retailers, reaching over 70 million visitors in the past year. Facing a fast-moving, highly competitive market where organic search is a primary traffic channel, the company needed to continually monitor competitors, qualify potential acquisitions, and react quickly to industry changes to protect and grow market share.

Using SimilarWeb’s website analysis and competitive intelligence (visits & engagement, search and display ads, Compare and export tools), Menschdanke.de established weekly workflows for keyword tracking, benchmarking, and paid-traffic monitoring to inform acquisition and marketing decisions. As a result they improved reaction time to market shifts, avoided three risky acquisitions, saved time on SEO, and began working with new publishers and ad networks to optimize campaigns.

MenschDanke

Altan Sarisin

Managing Director IT & Strategy