Case Study: Delivery Hero achieves #1 & #3 positions in the German food delivery market with SimilarWeb PRO

Tracking competitors’ ongoing activities to remain market leaders

Delivery Hero, a global online food-ordering network with more than 200,000 partner restaurants, owns two major German sites, Pizza.de and Lieferheld.de. To stay market leaders in a competitive German market, the company needed continuous, reliable monitoring of competitor activity and the ability to react quickly with data-driven marketing strategies.

Delivery Hero built custom competitor indices using SimilarWeb PRO (combined with SERP visibility metrics and an industry ranking and validated against its Google Analytics), updating them monthly to track SEO, media buying, affiliate and social activity. This approach let the team optimize PPC, SEO, publisher and affiliate selection, and social campaigns—helping Pizza.de and Lieferheld.de maintain their #1 and #3 positions in Germany (Nov 2015) while achieving a reported 95% accuracy for their index.

Delivery Hero

Carsten Hopf

Head of SEO Germany