Case Study: Tourism New Zealand boosts domestic travel with Similarweb

Tourism New Zealand boosts domestic travel with Similarweb's real-time insights

Tourism New Zealand faced an unprecedented challenge when international border closures severely impacted its tourism sector. To counteract this decline, the organization needed to pivot its strategy to promote domestic travel and invigorate the local economy. They turned to the digital market intelligence services from Similarweb to help guide this shift.

Using Similarweb's real-time data and insights, Tourism New Zealand identified content gaps and crafted new keyword strategies focused on areas like family and pet-friendly holidays. This allowed them to develop targeted regional content and offers. Employing a test-and-learn approach with Similarweb, they made nimble, data-driven tweaks to their website, successfully boosting domestic travel and supporting the local economy during the crisis.

Tourism New Zealand