Case Study: Toolstation boosts lighting sales and market share with Similarweb

Toolstation boosts lighting sales 9.1% YoY with Similarweb

Toolstation, a UK-based supplier of tools and building supplies, faced a challenge due to a lack of visibility into its competitors' online performance, particularly within specific product categories like Lighting where sales were declining. Using the Similarweb Digital Market Intelligence platform, their digital marketing lead could only pull high-level insights initially and needed a more granular way to benchmark against competitors to adjust their marketing strategy.

By expanding its use of Similarweb to create weekly product category benchmarking reports, Toolstation's marketing team gained in-depth competitive analyses. This data-driven approach allowed them to pinpoint where they were losing traffic share and reallocate their paid search budget accordingly. As a result of focusing on key products in the Lighting category, Toolstation saw traffic return and sales increase by 15.7% week-over-week and 9.1% year-over-year, demonstrating the measurable impact of using Similarweb.

Toolstation