Case Study: Airbnb achieves rapid Israeli market entry and competitive insights with SimilarWeb

The top community marketplace for accommodations around the world

Airbnb, a global community marketplace for listing and booking unique accommodations, aimed to expand into new markets and faced the challenge of quickly understanding the competitive landscape in Israel—identifying international and local leaders, emerging players, and aggressive marketing activity to inform market-entry strategy.

Using SimilarWeb’s Industry Analysis as a bird’s-eye view, Airbnb sorted competitors by recent traffic changes to pinpoint the most active players and mapped the full Accommodation & Hotels landscape. Within minutes the team accessed accurate competitive insights, saved significant research time, and used the findings to build a targeted growth plan (Airbnb: ~37M monthly visits, Category Rank #2).

Airbnb

Imri Galai

Market Manager