Case Study: Synaptic achieves better investment decisions with Similarweb

Synaptic gains a 360-degree view of companies with Similarweb

Synaptic, a platform for alternative data analysis used by investors, faced the challenge of needing to unify disparate data sources to give clients a clear view of companies' online performance for investment research. They partnered with the vendor Similarweb to integrate its digital traffic data into their platform.

By integrating Similarweb's accurate web and mobile traffic data, Synaptic provided a 360-degree view of companies' digital footprints combined with other alternative data. This solution enabled investment teams, such as at a featured Silicon Valley VC firm, to make better-informed and more confident investment decisions. Similarweb's data directly contributed to unlocking new opportunities and providing a competitive advantage to investors using the Synaptic platform.

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