Case Study: Summit Media achieves 100% pitch usage and wins new business with Similarweb

Summit Media Uses Similarweb in 100% of New Business Pitches

Summit Media is a retail-focused digital marketing agency founded in 2000 with 150 employees across three offices, working with major retailers. Facing a crowded, fast-changing digital landscape, its Client Services team needed a way to demonstrate unique value, analyze how brand awareness drove website traffic, and identify new audiences, channels and affiliates to win and retain business.

By integrating SimilarWeb into 100% of new-business pitches, Summit Media gained consistent marketing intelligence to monitor, track and optimize client strategies. The insights added a “wow” factor in meetings, helped the agency close nine deals, win more pitches, and expand into new markets and geographies.

Summit Media

Rebecca Wilkes

Director of Client Services