Case Study: Staysure achieves pandemic survival and rapid product pivot with Similarweb

Staysure relies on Similarweb to survive the global pandemic

Staysure, the UK’s leading travel insurance provider, faced an existential challenge when the COVID-19 pandemic and government travel advisories wiped out demand and drove the industry to roughly 70% year‑over‑year losses. The company needed rapid market insight to survive and determine whether and how travel could be insured in the new environment.

Using Similarweb’s industry and competitive intelligence, Staysure monitored market recovery in real time, analyzed competitors’ digital tactics, and identified rising demand for COVID‑specific coverages. The insights drove a pivot in digital marketing and the development of products covering cancellations, medical expenses, and repatriation, enabling Staysure to continue operating and position itself for recovery in 2021.

Staysure

James Robinson

Head of Digital Marketing