Case Study: Simplr improves sales efficiency and closes deals faster with Similarweb

Simplr improves sales efficiency with Similarweb using monthly traffic data

Simplr, a customer support solution for growing brands, faced the challenge of efficiently identifying and reaching the right prospective customers. They needed a way to prioritize companies that were experiencing rapid growth and traffic spikes, which signaled an increasing need for their support services. To do this, they required better data on the digital performance of their prospects than traditional company sizing methods could provide.

Using Similarweb's market intelligence data, Simplr's Business Development team gained in-depth insights into prospects' digital performance. This allowed them to prioritize companies based on fit and increasing demand, using monthly traffic changes as a key buying signal. The solution from Similarweb improved sales efficiency by focusing on qualified accounts and perfecting outreach timing, which helped them win key accounts and amplify their overall performance.

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