Case Study: Postscript boosts leads 27% and automates segmentation with Similarweb

Similarweb Helps Postscript Increase Lead Quantity, Improve Quality, and Automate Segmentation

Postscript is an ecommerce SMS platform for Shopify and Shopify Plus merchants that helps brands send personalized campaigns and conversational commerce. Facing rising demand for text-based marketing, Postscript struggled with a fragmented, manual lead-acquisition process that relied on multiple data providers; segmentation was time-consuming, data was often outdated or unreliable, and the company lacked a clear view of its total addressable market.

Postscript partnered with Similarweb and its Advisory Services to automate lead generation, enrichment, segmentation, and Salesforce integration using the Similarweb Salesforce Connector. Within the first month they saw a 27% lift in target accounts pipeline, higher-quality leads that are automatically segmented and assigned to sales teams, and ongoing monthly data refreshes to maintain market visibility.

Postscript

Hannah Duncan

Director of Operations