Case Study: SEM (Turkey’s search engine marketing agency) achieves up to 58% organic traffic growth for clients with Similarweb

SEM Needed to Fire Up More Orders For Their Client. They Turned to Similarweb for the Hottest Insights

SEM, Turkey’s first search engine marketing agency, partnered with TAB Gida (operator of Popeye’s and Arby’s) to improve online orders and local discovery. SEM had limited visibility into competitors, poor customer journeys, and weak local search optimization that were reducing organic traffic and hindering conversions via TAB Gida’s Tikla Gelsin eCommerce platform.

SEM used the Similarweb Digital Intelligence Suite to run a data‑backed technical SEO audit, prioritize fixes, target the best local keywords, and design high‑performing landing pages informed by competitor insights. The changes drove significant organic growth year‑on‑year—Popeye’s up 33% and Arby’s up 58% in organic traffic (Popeye’s 636,193 total visits; Arby’s 289,469)—and made Similarweb a core part of SEM’s toolkit.

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