Case Study: Rokt finds new market opportunities with Similarweb

Rokt finds new ecommerce markets with Similarweb across 3,000+ companies

Rokt, an ecommerce marketing technology company, faced challenges in researching new target markets due to limited data tools. After a primary free tool was shut down, they struggled to gain deep traffic insights and identify competitor websites. To find new opportunities, they turned to the Similarweb platform for digital data and analytics.

Using Similarweb, Rokt's teams analyzed broad markets to understand user behavior and traffic metrics, which helped identify lucrative new verticals. They also leveraged the Similarweb API to evaluate and prioritize high-value prospects. This enabled them to track companies matching their best customers' profiles and discover entirely new market verticals, driving substantial growth in their new opportunity exploration.

Rokt