Case Study: Rakuten Advertising achieves full digital visibility and improved publisher quality with SimilarWeb

Rakuten Advertising is using SimilarWeb to impact client business

Rakuten Advertising connects leading agencies, brands and publishers worldwide, combining diverse media properties, an award-winning performance network and proprietary consumer research. Working with many of the world’s biggest brands across multiple verticals, their account teams needed robust, third‑party digital insights to customize strategies by industry and to ensure the quality of a rapidly expanding affiliate network.

Rakuten adopted SimilarWeb to gain full visibility into how publishers interact with clients and competitors. The partnership enabled planning based on historical trends for seasonal events, automated multi-point publisher verification to maintain inventory quality and compliance, and faster access to digital performance insights—improving recommendation accuracy and client services efficiency.

Rakuten Advertising

Nicole Prodoehl

Marketing Intelligence Manager