Case Study: Pan Macmillan achieves 80%+ organic search traffic and drives book sales with SimilarWeb

Pan Macmillan Uses SimilarWeb to Optimize its Content Marketing and Drive Book Sales

Pan Macmillan, an international publishing house, relies on content marketing across its own site and more than 20 author sites to drive awareness and sales of frontlist and backlist titles. The team needed a way to spot topical trends (for example, book‑related TV tie‑ins), track which competitor and retailer content was driving traffic, and boost the impact of SEO and content efforts.

By using SimilarWeb for keyword analysis, competitor and retailer page benchmarking, and identifying high‑value search terms, Pan Macmillan refined its content strategy to follow emerging trends and optimize top pages. The result: the publisher increased organic search to over 80% of group traffic, manages content across 20+ author sites more effectively, and drives millions of book sales through improved visibility.

Pan Macmilan

James Luscombe

Technology Director