Case Study: over&back launches successfully on Amazon with Similarweb Retail Intelligence

over&back drives nearly 40% repeat purchases on Amazon with Similarweb

over&back, a tabletop and home decor brand, faced the challenge of transitioning from wholesale to a consumer-facing business by launching on Amazon. They needed to identify the right product categories, set a realistic pricing strategy, and understand their competitive positioning. They used Similarweb's Retail Intelligence to gain the necessary insights for this strategic move.

Using Similarweb, over&back pinpointed high-potential products and trending colors, which directly influenced their sales strategy. This data-informed approach led to a successful launch where repeat purchases made up almost 40% of sales, far exceeding industry averages. Similarweb also helped them optimize their brand store, leading to higher average order values and establishing them as a premium brand.

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