Case Study: NerdWallet achieves successful global expansion with Similarweb

NerdWallet identifies top global markets using Similarweb's 5-metric analysis

NerdWallet, a US-based financial advice company, sought to expand globally and needed to conduct competitive analysis to identify the best new markets. Their challenge was to uniformly compare the country-level keyword performance of competitors across different business units. They turned to Similarweb and its digital market intelligence for a data-driven solution.

Using Similarweb, NerdWallet analyzed competitor keyword groups across geographies and scored results on multiple metrics. This identified a primary market to enter and other strong options, forming the launch pad for their go-to-market plan. Similarweb's insights enabled a winning strategy with targeted content and paid affiliate search, fueling significant growth and impact during their global expansion.

NerdWallet

Megan Tedford

GM International