Case Study: Modo25 achieves more pitch wins and closes 9 new deals with Similarweb

Modo25 Uses Similarweb to Add a "Wow-Factor" to Win More Pitches and Retain Existing Customers

Modo25 is a UK-based start-up (founded 2019) that builds and trains in-house digital marketing teams across PPC, social and SEO. Facing a crowded agency market, the team needed a way to clearly demonstrate competitors’ weaknesses, surface white-space opportunities, and make pitches more persuasive to win and retain clients.

By integrating Similarweb into every pitch and weekly workflow, Modo25 gained granular insights into consumer digital behavior that reveal strategy gaps and less competitive advertising channels. The tool added a clear “wow” factor to presentations, helped close nine new deals, and continuously adds measurable value for clients such as Sigma.

Modo25

Tom Pickard

Performance Marketing Manager