Case Study: MGM Resorts expands its affiliate network and boosts revenue by 10% with Similarweb

MGM Uses Similarweb to Expand Its Affiliate Network and Increase Revenues

MGM Resorts, a global hospitality and entertainment company, depends on affiliate partners to drive bookings but needed a reliable way to evaluate and prioritize OTAs, metasearch sites and other affiliates. The team’s challenge was monitoring Las Vegas-related search traffic and benchmarking how traffic was distributed between MGM’s flagship site and potential partners to identify which relationships to pursue or optimize.

By adopting SimilarWeb as its sole market intelligence tool, MGM’s partnership team can quickly find, qualify and monitor affiliates, determine the most effective marketing campaigns, calculate ROI and negotiate with media partners. The platform helped MGM close nine new partnerships and deliver a 10% revenue increase in year one, while enabling faster decisions on 3–4 daily affiliate inquiries.

MGM Resorts

Stephanie Cloud

Director of Online Sales & Partner Marketing