Case Study: Synaptic achieves 360° alternative-data investment insights with Similarweb

Leading VC Firm Uses Similarweb Data On Synaptic to Obtain Alternative Data-Driven Insights

Synaptic, an alternative data platform used by leading VCs, private equity firms, and asset managers, faced the challenge of helping investors evaluate companies’ digital footprints at a granular level. Venture teams needed reliable, consolidated insights across web and mobile traffic and other datasets, but those signals were scattered across disparate sources and platforms, making deal sourcing, due diligence, and sector research difficult.

By integrating Similarweb into Synaptic’s Growth Index, users gained combined web-traffic metrics alongside hiring, developer, and product-review data, plus tools for dynamic lists, screeners, competitor comparisons, and smart alerts. The integration gave the VC firm a 360-degree view of targets, improved deal sourcing and tracking, enhanced due diligence and portfolio monitoring, and surfaced early growth signals to prioritize high-potential investments.

Synaptic

Rohit Razdan

Chief Executive Officer