Case Study: Integrated Media Company (IMC) achieves data-driven due diligence and continuous portfolio monitoring with Similarweb

Leading PE Firm Uses Similarweb to assess all investment opportunities and track all portfolio companies

TPG | IMC, the digital media investment arm of TPG, invests across verticals in the digital media landscape but faced a key challenge: relying on subjective first-party analytics left them without objective benchmarking or comprehensive data, forcing guesswork into evaluations and weakening their investment decision process.

IMC adopted Similarweb to validate prospects during sourcing and due diligence, using traffic, engagement, advertiser and referral analysis, and industry benchmarks to assess revenue potential and competitive position. This data-driven approach enabled confident deal-making and ongoing portfolio monitoring—helping to secure the acquisition of Goal.com—and has become an indispensable tool across the investment lifecycle.

Integrated Media Company

Ori Winitzer

Partner