Case Study: Klick Health achieves industry-specific Page Experience insights and improved user engagement with Similarweb

Klick Health Researches and Advises Customers on Winning Marketing Practices

Klick Health, the world’s largest independent commercialization partner for life sciences, sought to understand whether Google’s Page Experience (Core Web Vitals) update truly improved user engagement for pharmaceutical websites. With clients in a highly regulated, competitive search environment, Klick’s SEO team needed reliable, industry-specific data to validate the impact and advise their clients.

Using Similarweb’s Traffic and Engagement tools, Klick analyzed the top 245 U.S. pharma brand sites and found that sites passing the CWV assessment showed better engagement (lower bounce rates, longer visit duration, more pages per visit). Similarweb was the only solution that provided the scale and extractable dataset required, producing benchmarks from 55.65M total visits and giving Klick’s clients actionable insights and a competitive edge.

Klick Health

Sharon Virtue

Vice President SEO