Case Study: Klick Health achieves pharma SEO benchmarking insights with Similarweb

Klick Health benchmarks 245 pharma sites with Similarweb

Klick Health, the world's largest independent commercialization partner for life sciences, faced a challenge in validating the impact of Google's page experience update and Core Web Vitals on user engagement within the pharmaceutical vertical. They lacked the necessary data to advise their clients authoritatively and sought a tool for this validation from vendor Similarweb.

Using Similarweb's Traffic and Engagement tools, the team analyzed data from 245 top US pharma websites. Similarweb's solution enabled Klick Health to complete a pioneering research project, confirming that sites passing Core Web Vitals saw better engagement. This provided clients with valuable benchmarks and competitive insights, directly demonstrating the advantage of enhancing website experience in a regulated search environment.

Klick Health