Case Study: Kelkoo achieves stronger sales growth and new accounts with Similarweb

Kelkoo Group Lands New Accounts Using Similarweb's Digital Insights

Kelkoo Group, a long-time ecommerce and digital marketing company, needed a better way to support its consultative sales strategy by identifying the right merchants and publishers, understanding the competitive landscape, and finding value areas for prospects. Using Similarweb’s Sales Solution and Traffic and Engagement tools, Kelkoo aimed to gain broader visibility into digital activity and improve how it targeted new business opportunities.

Similarweb helped Kelkoo analyze traffic and engagement data, prioritize potential merchants by acquisition strategy and volume, and tailor pitches with market and competitor insights. The results supported stronger sales efforts and business growth, with Similarweb’s data also helping demonstrate that sites passing CWV assessments tend to see better user engagement. Kelkoo has used Similarweb since 2015 as a core part of its business development and sales process.

Kelkoo

Paul Harrison

Global Head of Business Development