Case Study: Interflora gains market share with Similarweb

Interflora regains 5-10% market share with Similarweb

Interflora, a global flower delivery network, faced a significant challenge due to a lack of competitor visibility in a fast-changing floral marketplace. This was especially critical during COVID-19 when demand surged. The company's Director of Group Ecommerce, Guillaume Humbert-Labeaumaz, needed real-time insights into competitor growth and shifting consumer demand across different countries.

To address this, Interflora used the market intelligence platform from Similarweb. This solution enabled monthly benchmarking against competitors, allowing the team to optimize marketing and strategy in each region. By leveraging Similarweb's insights, Interflora identified a specific competitor's successful email campaign that had cost them market share, emulated the tactic, and successfully regained that lost ground while continuing to grow its overall market share.

Interflora