Case Study: Gruppo MutuiOnline achieves 2500%+ search-share growth and recovers lost direct visits with SimilarWeb

Increasing direct visits and search traffic

Gruppo MutuiOnline, an Italian financial services group operating brands such as MutuiOnline.it, PrestitiOnline.it and Segugio.it, was losing direct visits to misspelled or similar domains and lacked market share for important industry search terms.

Using SimilarWeb’s Audience Interests and Search tools, the team identified and acquired common misspelled domains (e.g., 18 “Prest” variants) and redirected them to recover direct traffic, and benchmarked competitors to target high-value keywords like “speed test” with SEO and PPC. The efforts drove a significant lift in search performance—search traffic share from key terms rose 2500%+—and segugio.it’s share for “speed test” grew from 0.75% in Sept 2015 to 19.90% in Nov 2015.

Gruppo MutuiOnline

Gianluca Mileo

Search Engine Optimization Manager