Case Study: UC Browser (UCWeb) achieves 20% increase in installs and keyword rank gains across 5 countries with SimilarWeb

Increase app visibility and installs with app competitive analysis

UCWeb, an Alibaba Group company and a leading mobile internet software provider, needed to boost app discovery and installs across multiple markets. The challenge was understanding which app-store and external traffic sources—and which keywords and affiliates—would drive the most high-quality installs and improve store rankings.

By using SimilarWeb to analyze in-store and search-engine keywords, competitor category performance, and top referring domains, UCWeb focused its ASO on high-potential keywords and qualified external affiliates before negotiating deals. The ongoing optimizations and targeted partnerships delivered a 20% increase in installs, rank gains for 10 targeted keywords across five countries, and heightened brand awareness.

UC Browser

Vince Mai

Operations Manager