Case Study: PRnews.io achieves increased engagement and conversions with SimilarWeb API

Improving engagement & conversion with better site qualification

PRnews.io is a sponsored-content marketplace that connects advertisers with publishers and needed a better way to qualify sites so content would reach the most relevant audiences. The company sought clearer, measurable publisher data to improve advertiser targeting and campaign planning.

PRnews.io integrated SimilarWeb’s API into publisher pages to surface engagement metrics (visits, time on site, page views, bounce rate), geographic audience breakdowns, and traffic-channel distribution. This data-driven qualification led to a significant increase in site engagement and conversions, enabling advertisers to select more relevant, higher-performing publishers.

PRnews

Alexander Storozhuk

Chief Executive Officer