Case Study: IG Markets makes smarter marketing decisions with Similarweb

IG Markets over 300K active traders make smarter marketing decisions with Similarweb

IG Markets, an online trading provider, faced a volatile market where competitors were heavily investing in paid advertising. Their challenge was to make timely and accurate marketing strategy decisions without wasting budget on ineffective trends. They utilized Similarweb's competitive intelligence to gain insight into their competitors' tactics.

Using Similarweb, IG Markets analyzed competitor ad spend, messaging, and targeting. This data-driven approach revealed that competitors were funding poorly-targeted campaigns. As a result, IG Markets advised leadership against the ad spend frenzy, optimized their own budget for impactful initiatives, and successfully shifted to a data-driven strategy that paved the way for business growth.

IG Markets