Case Study: Zwilling achieves local market growth and revenue gains with Similarweb

How Zwilling Conquers Local Markets Through Granular Analysis

Zwilling J.A. Henckels, a centuries-old manufacturer of kitchenware, faced a modern challenge: its global Performance Marketing team in Germany needed to act as consultants to resource-constrained local marketing teams but lacked a fast, consistent way to understand each market’s specifics. Local teams didn’t have the bandwidth to run deep market analyses, so Zwilling needed granular, country-level insights to guide budgeting, content and paid strategies.

By using Similarweb, Zwilling benchmarks competitors and drills into creative ads, paid search, keywords, seasonal vs. evergreen content, and partner opportunities (price comparison and affiliates), enabling faster, more efficient recommendations to local teams. The approach uncovered new traffic and revenue opportunities—contributing to 3.609M total visits—and empowered local decision-making with actionable, country-level intelligence.

Zwilling

Mark Bogdahn

Head of Performance & Constant Engagement