Case Study: Wonderbly achieves 69% revenue increase and expands into new audiences with Similarweb

How Wonderbly seized competitive insights to launch innovative campaigns into new markets and capture bigger audiences

Wonderbly is a U.K.-based publisher of personalized books that has sold to over 6 million customers since 2013. Daisy Startup, Wonderbly’s marketing lead, needed granular insights to validate go-to-market plans but faced low visibility into competitor activity, limited understanding of audience browsing behavior, and insufficient data to enter a new product category.

Using Similarweb, Daisy uncovered competitive and audience insights, seasonal keyword trends, and audience overlap that informed creative campaigns, identified U.S./U.K./Canada partners, and validated a Weddings & Anniversaries product push. These data-driven moves helped Wonderbly win new audiences and drove a 69% increase in revenue for grown-up books in 2021.

Wonderbly

Daisy Startup

Marketing Manager