Case Study: Wix achieves proactive market insights and better ML-driven product decisions with Similarweb's API

How Wix Leveraged Similarweb’s API for Strategic Data-Driven Business Decisions

Wix, a leading no-code website builder, needed to move from a reactive stance to anticipating market changes. Shawn Lucas and the Strategy & Research team lacked forward-looking insights to effectively shape marketing and product strategy across a fast-changing web ecosystem.

By integrating Similarweb’s API, Wix analyzed millions of sites—across traffic, keywords and user behavior—to enhance machine-learning models, spot trends earlier, and make proactive, data-driven decisions. The result was improved model performance, clearer trend detection and a measurable influence on the product roadmap and business outcomes.

Wix

Shawn Lucas

Head of Strategy & Research