Case Study: TRAC (Third Round Analytics Capital) achieves algorithmic, data-driven investment sourcing and stronger portfolio performance with Similarweb

How TRAC Used Similarweb to Enhance Their Data-Led Investment Strategy

TRAC is a Sonoma-based venture capital fund founded in 2020 that uses AI-developed algorithms to identify future unicorns and has made 101 investments. Their challenge was sourcing reliable, comprehensive non-financial data—especially web and digital metrics—to feed their algorithmic investment process and evaluate companies where online presence matters.

TRAC partnered with Similarweb to ingest web analytics (traffic, engagement, rankings, keywords, SEO) via API, using those signals for early-stage filtering, due diligence, and a custom portfolio dashboard that sharpens competitive analysis and investor targeting. The result: faster, data-driven investment decisions, improved portfolio performance, scalable operations, and a stronger reputation as an analytics-driven VC innovator.

TRAC

Scott Pyne

Co-Founder and Head of Product