Case Study: Redarbor (Latin American job board group) achieves market leadership and 55% CAGR with Similarweb

How Redarbor gains market leadership and wins new business with Similarweb

Redarbor, owner of Computrabajo — a leading job-board brand across 19 countries and part of the third-largest job group globally — faced a lack of granular, country-level competitive data to demonstrate its brands’ premium value to advertisers and choose the right partners. Existing tools like ComScore didn’t give the local insights needed to maintain and grow market position.

By adopting the Similarweb Digital Intelligence Suite, Redarbor gained comprehensive market intelligence, identified a gap versus a market leader in Argentina, built a plan to overtake them, and sped up commercial deal closures. The insights became integral to daily strategy—informing partnerships, content and expansion—helping drive 55.65M total visits and contributing to a 55% CAGR as Computrabajo expanded across Latin America.

Redarbor

David Villalabeitia

Chief Business Development Officer