Case Study: Pharm24 (a top Greek online pharmacy) doubles paid search traffic, boosts referrals and cuts CPC with SimilarWeb

How Pharm24.gr Doubled its Paid Search Traffic, while reducing costs and increasing its referral traffic

Pharm24.gr is one of Greece’s top five online pharmacies, founded in 2012 with tens of thousands of customers and a catalog of 200+ health and beauty brands. Facing a highly saturated e-commerce market, the company needed to identify growth opportunities, outmaneuver competitors and build a more loyal customer base.

Using SimilarWeb to track the top 100 pharmacy sites and analyze competitors’ traffic sources, paid-search terms, referral partners and ad creatives, Pharm24 optimized its acquisition and product strategies. The campaign drove a 22% increase in referral traffic, more than doubled paid search traffic and cut display CPC by 16%, while revealing in-demand products to refine its offering.

Pharm24

Kostas Vavliakis

Co-Founder