Case Study: Penguin Random House achieves real-time, 360-degree consumer insights with Similarweb

How Penguin Random House relies on Similarweb to understand consumers in real-time

Penguin Random House, the world’s largest trade book publisher, faced limited visibility into who its online readers were and what motivated their searches. April Flores’ Consumer Insights team needed real-time, actionable data to identify trending topics and ensure promoted books and marketing messages resonated with the right audiences.

They adopted Similarweb’s Keyword Research and Audience Analysis tools—using keyword generators, event-driven trend tracking (e.g., graduation season, COVID‑19) and tailored dashboards—to adapt messaging, monitor engagement with authors’ sites, and combine web data with surveys and social listening. The outcome was a 360° real-time view of readers that improved targeting, informed marketing and editorial decisions, and became an essential part of their insights toolkit.

Penguin Random House

April Flores

Director, Consumer Insights