Case Study: Onefourzero achieves 85% higher buy- and sell-side deal success with SimilarWeb

How Onefourzero increased its buy and sell side deals success rate by 85%

onefourzero, a UK-based digital insights group within the GK Group, delivers digital due diligence for private equity, public sector and commercial clients. To support buy- and sell-side investment decisions it needed reliable, comprehensive digital data to qualify competitive sets, benchmark targets, evaluate brand health and understand traffic acquisition strategies.

By using SimilarWeb’s Industry Analysis, Similar Sites, Keyword Competitors, Audience Interests and Traffic Sources, onefourzero built relevant competitive sets, benchmarked market share and traffic quality, estimated marketing spend and tracked channel trends. Those data-driven reports improved valuation and strategy recommendations and helped drive an 85% increase in buy- and sell-side deal success.

Onefourzero

Fleur Hicks

Digital Diligence Managing Director