Case Study: One achieves a 3X increase in click-through rate with Similarweb

How One used Similarweb to triple click-through-rates via data-driven analyses of creatives

One, a data-focused performance marketing agency within Publicis Groupe, worked with a major Brazilian credit card brand but struggled with slow, manual competitive creative analysis across websites, social and search. The time-consuming process limited coverage and caused missed opportunities, so the team needed a more efficient way to monitor competitors’ campaigns, messaging and selling attributes.

By adopting Similarweb’s market intelligence—display creatives, search ads, video libraries and traffic correlation—One built dashboards to track recent creatives, trends and CTAs, cutting creative-gathering time by one third and widening competitor coverage. Insights revealed category ad similarities and guided new messaging and positioning that drove more clicks, leads and conversions, producing a 3X increase in click-through rates and stronger client engagement.

One

Carlos Xavier

Head of Strategy, Accounts Planning