Case Study: MWEB Business maintains market leadership and boosts ad revenue with Similarweb

How MWEB maintains its position as industry leaders by using competitive intelligence to actively optimize its content strategy & online advertising efforts

MWEB, South Africa’s leading ISP and content publisher, needed to stay one step ahead of competitors by continuously monitoring market position and competitor activity across online channels. Its Strategy and Marketing teams required a reliable way to track competitors, traffic sources and trending content so they could react quickly and uncover growth opportunities.

Using SimilarWeb’s Industry Analysis and Popular Pages, MWEB identified competitors with significant rank jumps and drilled into keyword, social, referral and publisher traffic to inform campaigns and content (for example, a #InternetCentral podcast episode and a feature on popular gaming sites). This data-driven approach expanded MWEB’s reach, increased ad revenue, produced engaging publications quickly, and helped sustain a 29% share of the South African telecommunications market.

MWEB Business

Desmond Kurz

Gaming and Digital Manager