Case Study: Kasta achieves 2.5x boost in gross revenue with Similarweb Insights

How Kasta, Ukraine’s Top Online Fashion Retailer, Gains Market Insights With Similarweb

Kasta is a leading Ukrainian online marketplace for fashion, electronics, home goods and more, with 15 years of experience delivering fast, innovative shopping. Despite strong performance, the team lacked visibility into competitor traffic, marketing channels and market benchmarks, making it hard to explain shifts in CPC, track rivals’ promoted products and categories, or quickly respond to market changes.

By adopting Similarweb, Kasta gained market-wide visibility and competitive insights to monitor competitor investments, optimize media buying, spot emerging trends and validate internal data. That data-driven approach enabled faster strategic responses and helped Kasta grow its gross revenue by 2.5× in H2 2024.

Kasta

Anton Sokurenko

Head of Digital