Case Study: Hootsuite achieves higher win rates and larger deal sizes with SimilarWeb

How Hootsuite Uses SimilarWeb Data to Increase Business Opportunities and Create Value for Their Clients

Hootsuite, a leading social media management platform, needed a more consultative, value-driven sales approach to help clients build the right social strategies. In a competitive market they required deeper, market-level and customer-performance insights to advise prospects effectively, demonstrate ongoing value, and sustain long-term relationships.

By incorporating SimilarWeb’s digital insights into sales conversations, Hootsuite could map competitive landscapes, spot white spaces and performance gaps, and tailor recommendations to each client. This approach produced more engaging, trust-building presentations and measurable business impact—improving win rates and deal sizes while positioning Hootsuite’s team as trusted advisors.

Hootsuite

Cris Thome

Senior Manager