Case Study: DocSend reduces marketing spend by 20% and cuts research time by 10% with SimilarWeb

How DocSend Reduce its Time & Cost Expenditures

DocSend, a document analytics platform that helps businesses shorten sales cycles and uncover leads, needed to make its marketing research more efficient. Researching content and advertising opportunities was time-consuming, so six months ago the company began using SimilarWeb to identify which content and placements would best reach its target audiences.

By using SimilarWeb’s competitive analysis, display advertising insights and Compare/Popular Pages tools to qualify partners by traffic, engagement and audience relevancy (notably focusing on sites like G2Crowd), DocSend cut monthly marketing spend by 20%, reduced research time by 10%, and drove increased, more relevant inbound traffic.

DocSend

Bryan Gaertner

Head of Growth