Case Study: CP Skin Health Group achieves sustained e-commerce growth and wins back market share with Similarweb

How CP Skin Health Group Recovered Lost Traffic Using Similarweb's Market Visibility

CP Skin Health Group, Colgate‑Palmolive’s premium skincare division (including Filorga, EltaMD and PCA SKIN), needed clearer visibility into digital performance to grow ecommerce. The team struggled to benchmark against competitors and retail partners, understand DTC versus retail performance, and spot whether they were retaining customers or reaching new audiences—creating blind spots that hindered optimization.

Using Similarweb’s real‑time competitive intelligence, CP Skin Health gained independent, brand‑level visibility into traffic, category trends, and partner performance. Insights revealed a slowdown in the Sun Protection Products category at a key partner, prompting targeted media investments, page and SEO optimizations, and refined keyword strategies that recovered lost traffic, improved partner performance, and drove sustained ecommerce growth across DTC and retail channels.

CP Skin Health Group

Dave Ericson

Retail Media Manager