Case Study: COTY achieves smarter ecommerce partner selection and market growth with Similarweb

How COTY identifies ecommerce trends and enhances partner relationships with Similarweb

Coty, the global beauty company behind luxury fragrance, makeup, and skincare brands, needed a better way to navigate a fast-changing ecommerce market, choose the right retail partners, and identify growth opportunities for its direct-to-consumer business. To address this challenge, Coty used Similarweb to gain real-time digital insights into retailers, audiences, and ecommerce trends.

Similarweb provided Coty with data on web traffic, visitor demographics, audience interests, and keyword trends, helping the team make smarter strategic decisions and improve negotiations with retail partners. The impact included identifying promising partners in emerging markets, including Namshi in the UAE, which became Coty’s number one source of business in the region, while more than 70 employees now use Similarweb daily to support ecommerce strategy and uncover new business opportunities.

Coty

Lea Binisti

Global Ecommerce Senior Manager